Having secured the origin of physical objects, PROOFTAG Digital is now developing ways to establish the origin of information in a world where AI can make false content appear believable and stolen data can enable convincing impersonation.
Digital trust is entering a new phase. Protecting content, cryptographic keys, digital signatures, access credentials and traceability is no longer enough.
With generative AI, false information can appear credible. With stolen data, impersonation can become both convincing and actionable. The central question is therefore shifting to origin: did this document, this data, this source or this access request genuinely come from the claimed origin?
For more than twenty years, PROOFTAG has been protecting the origin of physical objects through the Bubble Tag™, a unique physical security marker that is readable, measurable and impossible to reproduce identically.
With PROOFTAG Digital, this principle is being extended to the information environment: establishing a physical-digital proof of origin that complements cybersecurity, authentication, integrity and provenance mechanisms.
In a world where almost anything can be copied, trust begins with origin.
