Track & Trace, Digital Marketing & Authenticity.
Prooftag develops a wide range of smart packaging solutions to trace, protect and create a direct link between brands and their consumers. Many brands around the world rely on Prooftag to integrate an intelligent packaging solution for offensive or defensive purposes. Its experience and know-how in brand protection, mass serialization, and commercial networks monitoring make Prooftag the partner of choice for the integration of innovative technologies whatever the industrial sector.
Are your consumers buying your products from an authorized reseller?
You work to deliver your product to consumers in the best possible conditions. Whether you sell direct or through a carefully selected professional network, it is not acceptable to see your products appearing in markets that you have not chosen.
Tracing your products has become a necessity to develop your commercial networks and secure your partners.
Can your consumers easily verify the authenticity of your products?
Your market is global and multi-channel. The scandals related to counterfeiting affect all regions of the world and all types of cosmetics. counterfeiters can effortlessly and without risk make just as much profit with entry range products than those with big names. More and more consumers are wondering about the authenticity and safety of the products that they buy.
Your consumers, in doubt, need to be able to verify the authenticity of a product before buying it.
Do you know your consumers and their expectations?
Use security technology as a marketing tool and interact with your customers to raise confidence in your brand. Provide added value services to identify your customers and increase top-value customer satisfaction and retention.
Establishing a direct relationship with your consumers is a decisive advantage for the growth of your business.
Secure the opportunity to identify and authenticate each of your products, wherever it is on the market and without specific tooling.
Prove the authenticity of each product to distributors and consumers.
Reassure your customers by empowering them with the ability to verify the authenticity of your products for themselves before buying.
Integrate the authentication service on your Internet site to promote its usage and send a strong message of deterrence to counterfeiters.
Customize the content of your presentation sheets and distribute them in 37 different languages. Prooftag Cerv automatically identifies the customer’s language to present the content available in his language.
Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.
The use of seals by distributors and consumers allows you to visualize the distribution of your products throughout the world. Prooftag Cerv offers the possibility to connect each product to its buyer or its country of destination. In association with the consultation data, you quickly visualize the anomalies of your distribution network and the opportunities for commercial development.
Records of data related to each individual product:
Product – Hour/Date/year – packaging type – production batch– packaging batch – Filling unit/filters/gas
Identification of storage batches.
Management and recording of labelling information related to each product:
Labelling to order – Labelling in advance – Governmental warning and mandatory label management
Association of the product with the pack reference. Sealing of the packs.
Identification of the product in each case. Personalization & labelling of the cases. Allocation of cases to clients. Sealing of the cases.
Identification of each case on each pallet. Management of homogenous and heterogeneous pallet composition.
Management of shipment batches in relation to production orders/clients’ orders…
Conventional security technologies are mass-produced and therefore mass-reproducible. Only technologies that cannot be reproduced by their own manufacturers are able to offer the assurance of effective protection against counterfeiting.
Since 2004, Prooftag has been developing its own security solutions based on the concept of chaos. Like biometrics, which identifies human beings by their physical characteristics, chaosmetry relies on the registration of non-clonable physical elements to create a serialized authentication element.