Smart Packaging

Track & Trace, Digital Marketing & Authenticity.

Smart Packaging

Prooftag develops a wide range of smart packaging solutions to trace, protect and create a direct link between brands and their consumers. Many brands around the world rely on Prooftag to integrate an intelligent packaging solution for offensive or defensive purposes. Its experience and know-how in brand protection, mass serialization, and commercial networks monitoring make Prooftag the partner of choice for the integration of innovative technologies whatever the industrial sector.

We invite you to discover our range of products and services.

Tamper evident security shrink sleeves for track & trace and authenticity


Why a Smart Packaging?

Distribution Networks

Are your consumers buying your products from an authorized reseller?

You work to deliver your product to consumers in the best possible conditions. Whether you sell direct or through a carefully selected professional network, it is not acceptable to see your products appearing in markets that you have not chosen.
Tracing your products has become a necessity to develop your commercial networks and secure your partners.

Brand Protection - smart packaging to monitor your distribution network
Identify the source of parallel markets or grey marketing

Protection of your brand

Can your consumers easily verify the authenticity of your products?

Your market is global and multi-channel. The scandals related to counterfeiting affect all regions of the world and all types of cosmetics. counterfeiters can effortlessly and without risk make just as much profit with entry range products than those with big names. More and more consumers are wondering about the authenticity and safety of the products that they buy.

Your consumers, in doubt, need to be able to verify the authenticity of a product before buying it.

Customer relationship

Do you know your consumers and their expectations?

Use security technology as a marketing tool and interact with your customers to raise confidence in your brand. Provide added value services to identify your customers and increase top-value customer satisfaction and retention.

Establishing a direct relationship with your consumers is a decisive advantage for the growth of your business.

Customer Relationship Illustration


Prove the authenticity of each product to distributors and consumers

Trace, secure and protect your cosmetics and perfumes from parallel market and counterfeiting

Secure the opportunity to identify and authenticate each of your products, wherever it is on the market and without specific tooling.

Prove the authenticity of each product to distributors and consumers.

Authentication with mobile phone

Reassure your customers by empowering them with the ability to verify the authenticity of your products for themselves before buying.

authentication through our webservices on your own website

Integrate the authentication service on your Internet site to promote its usage and send a strong message of deterrence to counterfeiters.


Interact with your consumers

Each seal is associated with a dynamic presentation sheet on Prooftag’s online services platform: the Prooftag Cerv. Promote your brand and your products by creating your own presentation sheets.

Enlighten your consumers on the specificities of the products and accompany them in their choices and uses. The solution integrates directly into your website to facilitate its use by consumers and create a direct relationship with them.

Digital marketing in the language of your consumers

Communicate in the language of your customers

Customize the content of your presentation sheets and distribute them in 37 different languages. Prooftag Cerv automatically identifies the customer’s language to present the content available in his language.

réseaux sociaux et interaction digitale avec les consommateurs

Social Networks

Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.

Track your products from production to consumer

Statistics and geographic tracking

The use of seals by distributors and consumers allows you to visualize the distribution of your products throughout the world. Prooftag Cerv offers the possibility to connect each product to its buyer or its country of destination. In association with the consultation data, you quickly visualize the anomalies of your distribution network and the opportunities for commercial development.

Track & Trace

Manage your traceability in real time with CertiTRACK

Trace each product from production to consumption in conjunction with your quality approach to identify potential reasons for no-conformity. Limit your health risks by following your products in your distribution networks in the hypothetical need to make a recall.

Manage your production line in real time and pilot your internal or external production processes.


Records of data related to each individual product:

Product – Hour/Date/year – packaging type – production batch– packaging batch – Filling unit/filters/gas

Intermediate stock

Inventory management.

Identification of storage batches.


Management and recording of labelling information related to each product: 

Labelling to order – Labelling in advance – Governmental warning and mandatory label management


Association of the product with the pack reference. Sealing of the packs.


Identification of the product in each case. Personalization & labelling of the cases. Allocation of cases to clients. Sealing of the cases.


Identification of each case on each pallet. Management of homogenous and heterogeneous pallet composition.


Management of shipment batches in relation to production orders/clients’ orders… 


Brand Protection Solutions

Prooftag authentication technologies

Conventional security technologies are mass-produced and therefore mass-reproducible. Only technologies that cannot be reproduced by their own manufacturers are able to offer the assurance of effective protection against counterfeiting.

Since 2004, Prooftag has been developing its own security solutions based on the concept of chaos. Like biometrics, which identifies human beings by their physical characteristics, chaosmetry relies on the registration of non-clonable physical elements to create a serialized authentication element.


Ask for your free personalized samples

Product details

Prooftag cerv

  • Add product details and characteristics directly on the Prooftag CERV interface
  • Add additional information such as origin or composition
  • Register the languages available for viewing your products
  • Define the safety data associated with the product


Prooftag cerv

  • Connectivity and serialisation
  • Track & trace your products and identify the distribution channels of your products
  • Create shipping or product return events
  • Certitrack integration allows you to manage the users and applications that have access to your products


Prooftag cerv

Build customer loyalty by rewarding them for each seal scan


Prooftag cerv

  • Get an alert each time a seal is consulted
  • Receive product location information


Prooftag cerv

Consult the consultation statistics in real time by

  • country
  • consultation language
  • product type


Prooftag cerv
Monitor your markets in real time
and adapt your strategies in real time