Smart Packaging

Track & Trace, Digital Marketing & Authenticity

Smart Packaging

Prooftag develops a wide range of smart packaging solutions to trace, protect and create a direct link between brands and their consumers.

Many brands around the world rely on Prooftag to integrate an intelligent packaging solution for offensive or defensive purposes.

Its experience and know-how in brand protection, mass serialization, and commercial networks monitoring make Prooftag the partner of choice for the integration of innovative technologies whatever the industrial sector.

We invite you to discover our range of products and services.

Smart packaging - track & trace solution

Values

Why a Smart Packaging?

Distribution Networks

Are your consumers buying your products from an authorized reseller?

You work to deliver your product to consumers in the best possible conditions. Whether you sell direct or through a carefully selected professional network, it is not acceptable to see your products appearing in markets that you have not chosen.
Tracing your products has become a necessity to develop your commercial networks and secure your partners.

Track your products from production to consumer
Parallel Markets

Protection of your brand

Can your consumers easily verify the authenticity of your products?

Your market is global and multi-channel.

The scandals related to counterfeiting affect all regions of the world and all types of cosmetics.

Сounterfeiters can effortlessly, without risk make just as much profit with entry range products than those with big names.

More and more consumers are wondering about the authenticity and safety of the products that they buy.

Your consumers in doubt need to be able to verify the authenticity of a product before buying it.

Customer relationship

Do you know your consumers and their expectations?

Use security technology as a marketing tool and interact with your customers to raise confidence in your brand.

Provide added value services to identify your customers and increase top-value customer satisfaction and retention.

Establishing a direct relationship with your consumers is a decisive advantage for the growth of your business.

Customer relationship

Authenticity

Prove the authenticity of each product to distributors and consumers

Trace, secure and protect your cosmetics and perfumes from parallel market and counterfeiting

Secure the opportunity to identify and authenticate each of your products, wherever it is on the market, and without specific tooling

Authentication with mobile phone

Prove the authenticity of each product to retailers
and consumers

Authentication with mobile phone

Reassure your customers by empowering them with the ability to verify the authenticity of your products for themselves before buying

authentication through our webservices on your own website

Integrate the authentication service on your Internet site to promote its usage and send a strong message of deterrence to counterfeiters

Services

Interact with your consumers

Each seal is associated with a dynamic presentation sheet on Prooftag’s online services platform: the Prooftag Cerv.

Promote your brand and your products by creating your own presentation sheets.

Enlighten your consumers on the specificities of the products and accompany them in the choice and discovery of your bottles.

The solution integrates directly on your website to facilitate its use by consumers and create a direct relationship with them.

Digital marketing in the language of your consumers

Communicate in the language
of your customers

Customize the content of your presentation sheets and distribute them in 37 different languages.

Prooftag Cerv automatically identifies the customer’s language to present the content available in his language.

réseaux sociaux et interaction digitale avec les consommateurs

Social Network

 
Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.

Track your products from production to consumer

Statistics and geographic tracking

The use of seals by distributors and consumers allows you to visualize the distribution of your bottles throughout the world.

Prooftag Cerv offers the possibility to connect each bottle to its buyer or its country of destination. In association with the consultation data, you quickly visualize anomalies in your distribution network linked to the appearance of parallel markets and opportunities for commercial development.

Track & Trace

Trace in real-time with CertiTRACK

Trace each product from production to consumption in conjunction with your quality approach to identify potential reasons for no-conformity.

Limit your health risks by following your products in your distribution networks in the hypothetical need to make a recall.

Manage your production line in real time and pilot your internal or external production processes.

Identification

Products identification

Records of data related to each individual product

Product – Hour/Date/year – packaging type – production batch– packaging batch – Filling unit/filters/gas

Storage

Identification of storage batches

Inventory management

Identification of storage batches.

Labelling

Labels brand protection

Management and recording of information related to the labelling of each product 

Labelling to order – Labelling in advance – Governmental warning and mandatory label management

Case packing

Smart Packaging anticounterfeit

Association of the product with the pack reference

Sealing of the packs

Crating

Traceability for crating

Identification of the product in each case

Personalization & labelling of the cases

Allocation of cases to clients

Sealing of the cases

Palletizing

Aggregation of the boxes making up each pallet

Identification of each case on each pallet

Management of homogenous and heterogeneous pallet composition

Shipping

Shipping management

Management of shipment batches in relation to production orders/clients’ orders

Solutions

Brand Protection Solutions

Conventional security authentication technologies such as those used on banknotes are mass-produced and therefore mass-reproducible.

Only technologies that cannot be reproduced by their own manufacturers offer the assurance of effective protection against counterfeiting.

Since 2004, Prooftag has been developing its own authentication solutions based on the concept of chaosmetry.

Like biometrics, which identifies and authenticates human beings by their physical characteristics, chaosmetry relies on the registration of physical elements that cannot be cloned to create a unique serialized authentication element for each product.

Samples

Ask for your free personalized samples

Product details


Prooftag cerv

  • Add product details and characteristics directly on the Prooftag CERV interface
  • Add additional information such as origin or composition
  • Register the languages available for viewing your products
  • Define the safety data associated with the product

TRACK & TRACE


Prooftag cerv

  • Connectivity and serialisation
  • Track & trace your products and identify the distribution channels of your products
  • Create shipping or product return events
  • Certitrack integration allows you to manage the users and applications that have access to your products

LOYALTY PROGRAM​


Prooftag cerv

Build customer loyalty by rewarding them for each seal scan

ALERTS


Prooftag cerv

  • Get an alert each time a seal is consulted
  • Receive product location information

ANALYTICS


Prooftag cerv

Consult the consultation statistics in real time by

  • country
  • consultation language
  • product type

MARKET SURVEILLANCE


Prooftag cerv
Monitor your markets in real time
and adapt your strategies in real time

Détails produit


Prooftag cerv

  • Ajouter les détails et les caractéristiques du produit directement sur l'interface Prooftag CERV
  • Ajouter des informations supplémentaires telles que l'origine ou la composition
  • Enregistrer les langues disponibles pour la visualisation de vos produits
  • Définir les données de sécurité associées au produit

Tracability


Prooftag cerv

  • Connectivité et sérialisation
  • Assurez le suivi et la traçabilité de vos produits et identifiez les canaux de distribution de vos produits
  • Créer des événements d'expédition ou de retour de produits
  • L'intégration de Certitrack vous permet de gérer les utilisateurs et les applications qui ont accès à vos produits

Fidélité


Prooftag cerv

Fidélisez vos clients en les récompensant pour chaque scan de sceau

ALERTS-fr


Prooftag cerv

  • Recevez une alerte chaque fois qu'un sceau est consulté
  • Recevoir des informations sur la localisation des produits

Analytique


Prooftag cerv

Consultez les statistiques de consultation en temps réel par

- Pays

-  Langue de consultation

-  Type de produit

Surveillance


Prooftag cerv
Suivez vos marchés en temps réel
et adaptez vos stratégies en temps réel

TRACK & TRACE


Prooftag cerv

  • Konnektivität und Serialisierung
  • Verfolgen und verfolgen Sie Ihre Produkte und identifizieren Sie die Vertriebskanäle Ihrer Produkte
  • Erstellen Sie Versand- oder Produktrückgabeereignisse
  • Die Certitrack-Integration ermöglicht es Ihnen, die Benutzer und Anwendungen zu verwalten, die Zugang zu Ihren Produkten haben

PRODUKTANGABEN


Prooftag cerv

  • Hinzufügen von Produktdetails und -merkmalen direkt über die Prooftag CERV-Schnittstelle
  • Fügen Sie zusätzliche Informationen wie Herkunft oder Zusammensetzung hinzu
  • Registrieren Sie die verfügbaren Sprachen für die Anzeige Ihrer Produkte
  • Definieren Sie die mit dem Produkt verbundenen Sicherheitsdaten

TREUEPROGRAMM


Prooftag cerv

Binden Sie Ihre Kunden, indem Sie sie für jeden Siegelscan belohnen

ALERTS


Prooftag cerv

  • Erhalten Sie jedes Mal eine Warnung, wenn ein Siegel eingesehen wird
  • Erhalten Sie Informationen zum Produktstandort

ANALYTIK


Prooftag cerv

Konsultieren Sie die Konsultationsstatistiken in Echtzeit nach

  • Land
  • Sprache der Konsultation
  • Produkttyp

MARKTÜBERWACHUNG


Prooftag cerv
Überwachen Sie Ihre Märkte in Echtzeit
und passen Sie Ihre Strategien in Echtzeit an