Actor in the field of wine & spirits ?
Protect your name, your bottles, your consumers.
Since 2007, Prooftag has been developing with and for professionals in the wine & spirits sector, a wide range of anti-counterfeiting solutions to protect against the production of fake wines and spirits.
At the same time, we take into account the problems of fraud linked to the refilling of bottles and the development of parallel markets.
These solutions are implemented to prove the authenticity of the bottles, trace them individually and ensure that they have never been opened. In addition, they create added value for producers through extensive marketing services.
Prooftag brings its experience and know-how in the protection of products, whether top-of-the-range or entry-level, to producers, dealers, distributors, experts and auction houses. We invite you to discover our entire range of products and services.
Do your consumers buy your products from an official reseller ?
You work to offer your product to consumers in the best possible conditions. Directly or through a carefully selected professional network. It is not appropriate to see your bottles appear involuntarily in markets that you have not chosen.
Tracing your bottles has become a necessity to identify those who sabotage your commercial policy.
Can your consumers easily verify the authenticity of your bottles?
The wine market is global and multi-channel. Counterfeiting scandals now affect all regions of the world and all types of wine. Counterfeiters can easily and safely make as much profit with entry-level and mid-range wines as with grands crus. More and more consumers are questioning the authenticity of wines.
Your consumers in doubt need to be able to verify the authenticity of the bottles they buy.
Do your consumers have the assurance that the contents of your bottle have not been replaced?
Opening a bottle without leaving the slightest trace of tampering is simple and easy. Many food service professionals and individuals have understood this. Re-filling and reselling these bottles has become a common fraud on old vintages and a danger to your reputation.
It is therefore necessary to seal your capsules to prevent any attempt at refilling today and tomorrow.
Reassure your customers by allowing them to verify the authenticity of your bottles themselves before purchase.
Give yourself the possibility to identify and authenticate each of your bottles, wherever it is on the market and without specific equipment.
Integrate the authentication service on your website to promote its use and send a dissuasive message to counterfeiters.
Customize the content of your presentation sheets and distribute them in 37 different languages. Prooftag Cerv automatically identifies the customer’s language to present the content available in his language.
Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.
The use of seals by distributors and consumers allows you to visualize the distribution of your bottles throughout the world. Prooftag Cerv offers the possibility to connect each bottle to its buyer or its country of destination. In association with the consultation data, you quickly visualize anomalies in your distribution network linked to the appearance of parallel markets and opportunities for commercial development.
Serialization and recording of information relating to each bottle :
Product – Time/Date/Year – Bottle type – Production batch – Cap batch – Bottle manufacturer’s batch – Filling unit/ filters/gas.
Identification of storage batches.
Management and recording of information related to the labelling of each bottle :
Dressing to order – Pre-dressing – Management of regulatory markings.
Association of the information on the bottle with the reference of the case.
Securing the case with a security seal to prove its integrity.
Identification of each bottle in each case. Personalization and labeling of the cases. Allocation of cases to customers Securing of the case with a security seal.
Identification of each box in each pallet. Management of the composition of the pallets whether they are homogeneous or heterogeneous.
Management of shipping lots in relation to production orders/purchase orders…
Conventional security authentication technologies such as those used on banknotes are mass-produced and therefore mass-reproducible. Only technologies that cannot be reproduced by their own manufacturers offer the assurance of effective protection against counterfeiting.
Since 2004, Prooftag has been developing its own authentication solutions based on the concept of chaosmetry. Like biometrics, which identifies and authenticates human beings by their physical characteristics, chaosmetry relies on the registration of physical elements that cannot be cloned to create a unique serialized authentication element for each product.