Protect your products, your brand and your consumers

Brand Protection

Prooftag develops a wide range of solutions to protect cosmetic products from parallel markets and counterfeiting.
These solutions create added value by providing brands with extensive marketing services. Its experience and know-how in protecting products, whether high-end or entry-level, have led many brands to choose Prooftag solutions.

We invite you to discover our entire range of products and services.


Why a brand protection solution ?

Parallel Markets

Do your consumers buy your products from an official reseller ?

You work to offer your product to consumers in the best possible conditions. Directly or through a carefully selected professional network. It is not appropriate to see your bottles appear involuntarily in markets that you have not chosen.

Tracing your bottles has become a necessity to identify those who sabotage your commercial policy.


Can your consumers easily verify the authenticity of your bottles?

The wine market is global and multi-channel. Counterfeiting scandals now affect all regions of the world and all types of wine. 

Counterfeiters can easily and safely make as much profit with entry-level and mid-range wines as with grands crus. More and more consumers are questioning the authenticity of wines.

Your consumers in doubt need to be able to verify the authenticity of the bottles they buy.


Are your consumers confident that your products have not been opened or tampered with ?

Opening a package without leaving the slightest trace of tampering is simple and easy. Consumers don’t want a product that has already been opened or used by someone else.

Sometimes it is necessary to seal your packaging to ensure the integrity of your products to consumers.


Prove the authenticity of your products to your distributors and consumers​

Seal for cosmetic packaging

Reassure your customers by allowing them to verify the authenticity of your products themselves before purchase.

Give yourself the possibility to identify and authenticate each of your products, wherever it is on the market and without specific tools.

Integrate the authentication service on your website to promote its use and send a dissuasive message to counterfeiters.


Interact with your consumers

Each Prooftag security seal is a unique security fingerprint for each bottle. It is associated with an identity card on the online services platform: Prooftag Cerv.

These identification sheets are also there to enhance your name and your products by creating your own presentation sheets.

Enlighten your consumers on the specificities of the products and accompany them in the choice and discovery of your bottles.

The solution integrates directly on your website to facilitate its use by consumers and create a direct relationship with them.

Digital marketing in the language of your consumers

Communicate in the language
of your customers

Customize the content of your presentation sheets and distribute them in 37 different languages.

Prooftag Cerv automatically identifies the customer’s language to present the content available in his language.

réseaux sociaux et interaction digitale avec les consommateurs

Social Network

Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.

Track your products from production to consumer

Statistics and geographic tracking

The use of seals by distributors and consumers allows you to visualize the distribution of your bottles throughout the world.

Prooftag Cerv offers the possibility to connect each bottle to its buyer or its country of destination. In association with the consultation data, you quickly visualize anomalies in your distribution network linked to the appearance of parallel markets and opportunities for commercial development.

Track & Trace

Track & Trace in real-time with CertiTRACK

Trace each product from production to consumption in conjunction with your quality approach to identify potential reasons for no-conformity.

Limit your health risks by following your products in your distribution networks in the hypothetical need to make a recall.

Manage your production line in real time and pilot your internal or external production processes.


Serialization and registration of the information related to each product

Production batch – Time / date / year – Container type – Dry material batch – Production unit – Operators


Inventory management

Identification of storage batches.


Management and recording of information related to the labelling of each product 

Dressing to order – Pre-dressing – Management of regulatory markings

Case packing

Management of the product identifier in association with its case

Securing the case with a security seal to prove its integrity.


Aggregation of the products making up each case

Identification of the cases

Allocation of cases to customers


Aggregation of the boxes making up each pallet

Management of pallets of homogeneous and heterogeneous products


Management of shipping lots in relation to production orders/purchase orders


Brand Protection Solutions

Conventional security authentication technologies such as those used on banknotes are mass-produced and therefore mass-reproducible.

Only technologies that cannot be reproduced by their own manufacturers offer the assurance of effective protection against counterfeiting.

Since 2004, Prooftag has been developing its own authentication solutions based on the concept of chaosmetry.

Like biometrics, which identifies and authenticates human beings by their physical characteristics, chaosmetry relies on the registration of physical elements that cannot be cloned to create a unique serialized authentication element for each product.


Ask for your free personalized samples

Product details

Prooftag cerv

  • Add product details and characteristics directly on the Prooftag CERV interface
  • Add additional information such as origin or composition
  • Register the languages available for viewing your products
  • Define the safety data associated with the product


Prooftag cerv

  • Connectivity and serialisation
  • Track & trace your products and identify the distribution channels of your products
  • Create shipping or product return events
  • Certitrack integration allows you to manage the users and applications that have access to your products


Prooftag cerv

Build customer loyalty by rewarding them for each seal scan


Prooftag cerv

  • Get an alert each time a seal is consulted
  • Receive product location information


Prooftag cerv

Consult the consultation statistics in real time by

  • country
  • consultation language
  • product type


Prooftag cerv
Monitor your markets in real time
and adapt your strategies in real time