Protect your products, your brand and your consumers

Brand Protection

Prooftag develops a wide range of solutions to protect cosmetic products from parallel markets and counterfeiting.

These solutions create added value by providing brands with extensive marketing services. 

Its experience and know-how in protecting products, whether high-end or entry-level, have led many brands to choose Prooftag solutions.

We invite you to discover our entire range of products and services.

Cosmetic packaging


Why a brand protection solution ?


Can your consumers easily verify the authenticity of your bottles?

Your market is global and multi-channel. 

Counterfeiting scandals now affect all regions of the world and all types of products.

Counterfeiters can easily and safely make as much profit with entry-level and mid-range products as with big names.

More and more consumers are questioning the authenticity of products.

Your consumers in doubt need to be able to ascertain the authenticity of the products they buy.

Identify the sources of grey markets that are harming your brand
Parallel Markets

Parallel Markets

Do your consumers buy your products from an official reseller ?

You work to offer your cosmetic products to consumers in the best possible conditions. 

Whether you sell directly or through a carefully chosen professional network, it is not appropriate to have your cosmetic products unintentionally appear in markets you have not chosen.

Tracing your products has become a necessity to identify those who sabotage your marketing policy.


Are your consumers confident that your products have not been opened or tampered with ?

Opening a package without leaving the slightest trace of tampering is simple and easy. 

Consumers don’t want a product that has already been opened or used by someone else.

Sometimes it is necessary to seal your packaging to ensure the integrity of your products to consumers.

Smart packaging for cosmetics


Prove the authenticity of your products to your distributors and consumers​

Seal for cosmetic packaging

Reassure your customers by allowing them to verify the authenticity of your products themselves before purchase.

Authentication with mobile phone

Give yourself the possibility to identify and authenticate each of your products, wherever it is on the market and without specific tools.

authentication through our webservices on your own website

Integrate the authentication service on your website to promote its use and send a dissuasive message to counterfeiters.


Interact with your consumers

Each Prooftag security seal is a unique security fingerprint for each product. It is associated with an identity card on the online services platform Prooftag Cerv.

These identification sheets are also there to enhance your name and your products by creating your own presentation sheets.

Enlighten your consumers on the specificities of the products and accompany them in the choice and discovery of your products.

The solution integrates directly on your website to facilitate its use by consumers and create a direct relationship with them.

Digital marketing in the language of your consumers


Customize the content of your presentation sheets and distribute them in 37 different languages. Prooftag Cerv automatically identifies the customer's language to present the content available in his language.

réseaux sociaux et interaction digitale avec les consommateurs


Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.

Track your products from production to consumer

Statistics and geographic tracking

The use of seals by distributors and consumers enables you to track the distribution of your bottles globally. Prooftag Cerv offers the possibility to connect each bottle to its buyer or its country of destination. In association with the consultation data, you quickly visualize anomalies in your distribution network linked to the appearance of parallel markets and opportunities for commercial development.

Track & Trace

Track & Trace in real-time with CertiTRACK

Trace each product from production to consumption in conjunction with your quality approach to identify potential reasons for no-conformity.

Limit your health risks by following your products in distribution networks in the hypothetical need to make a recall.

Manage your production line in real time and pilot your internal or external production processes.


Products identification

Serialization and registration of the information related to each product

Production batch – Time / date / year – Container type – Dry material batch – Production unit – Operators


Identification of storage batches

Inventory management

Identification of storage batches


Management and recording of information related to the labelling of each product 

Dressing to order – Pre-dressing – Management of regulatory markings

Case packing

Management of the product identifier in association with its case

Securing the case with a security seal to prove its integrity.


Aggregation of the products making up each case
Identification of the cases
Allocation of cases to customers


Aggregation of the boxes making up each pallet
Aggregation of the boxes making up each pallet
Management of pallets of homogeneous and heterogeneous products


Shipping management

Management of shipping lots in relation to production orders/purchase orders


Brand Protection Solutions

Conventional security authentication technologies such as those used on banknotes are mass-produced and therefore mass-reproducible.

Only technologies that cannot be reproduced by their own manufacturers offer the assurance of effective protection against counterfeiting.

Since 2004, Prooftag has been developing its own authentication solutions based on the concept of chaosmetry.

Like biometrics, which identifies and authenticates human beings by their physical characteristics, chaosmetry relies on the registration of physical elements that cannot be cloned to create a unique serialized authentication element for each product.


Ask for your free personalized samples

Product details

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  • Add product details and characteristics directly on the Prooftag CERV interface
  • Add additional information such as origin or composition
  • Register the languages available for viewing your products
  • Define the safety data associated with the product


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  • Connectivity and serialisation
  • Track & trace your products and identify the distribution channels of your products
  • Create shipping or product return events
  • Certitrack integration allows you to manage the users and applications that have access to your products


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Build customer loyalty by rewarding them for each seal scan


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  • Get an alert each time a seal is consulted
  • Receive product location information


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Consult the consultation statistics in real time by

  • country
  • consultation language
  • product type


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Monitor your markets in real time
and adapt your strategies in real time

Détails produit

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  • Ajouter les détails et les caractéristiques du produit directement sur l'interface Prooftag CERV
  • Ajouter des informations supplémentaires telles que l'origine ou la composition
  • Enregistrer les langues disponibles pour la visualisation de vos produits
  • Définir les données de sécurité associées au produit


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  • Connectivité et sérialisation
  • Assurez le suivi et la traçabilité de vos produits et identifiez les canaux de distribution de vos produits
  • Créer des événements d'expédition ou de retour de produits
  • L'intégration de Certitrack vous permet de gérer les utilisateurs et les applications qui ont accès à vos produits


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Fidélisez vos clients en les récompensant pour chaque scan de sceau


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  • Recevez une alerte chaque fois qu'un sceau est consulté
  • Recevoir des informations sur la localisation des produits


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Consultez les statistiques de consultation en temps réel par

- Pays

-  Langue de consultation

-  Type de produit


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Suivez vos marchés en temps réel
et adaptez vos stratégies en temps réel


Prooftag cerv

  • Konnektivität und Serialisierung
  • Verfolgen und verfolgen Sie Ihre Produkte und identifizieren Sie die Vertriebskanäle Ihrer Produkte
  • Erstellen Sie Versand- oder Produktrückgabeereignisse
  • Die Certitrack-Integration ermöglicht es Ihnen, die Benutzer und Anwendungen zu verwalten, die Zugang zu Ihren Produkten haben


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  • Hinzufügen von Produktdetails und -merkmalen direkt über die Prooftag CERV-Schnittstelle
  • Fügen Sie zusätzliche Informationen wie Herkunft oder Zusammensetzung hinzu
  • Registrieren Sie die verfügbaren Sprachen für die Anzeige Ihrer Produkte
  • Definieren Sie die mit dem Produkt verbundenen Sicherheitsdaten


Prooftag cerv

Binden Sie Ihre Kunden, indem Sie sie für jeden Siegelscan belohnen