Protect your products, your brand and your consumers.

Brand Protection

Prooftag develops a wide range of solutions to protect cosmetic products from parallel markets and counterfeiting.
These solutions create added value by providing brands with extensive marketing services. Its experience and know-how in protecting products, whether high-end or entry-level, have led many brands to choose Prooftag solutions.

We invite you to discover our entire range of products and services.

Track & trace and authenticity of perfumes and beauty products


Why a brand protection solution ?

Parallels Markets

Do your consumers buy products from an official reseller ?

You work to offer your product to consumers in the best possible conditions. Whether you sell directly or through a carefully selected professional network, it is not appropriate to have your products appear involuntarily in markets that you have not chosen.

Tracing your products has become a necessity to identify those who sabotage your commercial policy.

Brand Protection - Authenticate genuine cosmetics and beauty products to prevent the development of counterfeiting
Identify the source of parallel markets or grey marketing


Can your consumers easily verify the authenticity of your products ?

Your market is global and multi-channel. Counterfeiting scandals now affect all regions of the world and all types of products. Counterfeiters can easily and safely make just as much profit with entry-level and mid-range products as with big names. More and more consumers are questioning the authenticity of products.

Your consumers in doubt need to be able to verify the authenticity of the products they buy.


Are your consumers confident that your products have not been opened or tampered with ?

Opening a package without leaving the slightest trace of tampering is simple and easy. Consumers don’t want a product that has already been opened or used by someone else.

Sometimes it is necessary to seal your packaging to ensure the integrity of your products to consumers.


Prove the authenticity of your products to your distributors and consumers

Trace, secure and protect your cosmetics and perfumes from parallel market and counterfeiting

Reassure your customers by allowing them to verify the authenticity of your products themselves before purchase.

Authentication with mobile phone

Give yourself the possibility to identify and authenticate each of your products, wherever it is on the market and without specific tools.

authentication through our webservices on your own website

Integrate the authentication service on your website to promote its use and send a dissuasive message to counterfeiters.


Interact with your consumers

Each seal is associated with a dynamic presentation sheet on Prooftag’s online services platform: the Prooftag Cerv. Promote your brand and your products by creating your own presentation sheets.

Enlighten your consumers on the specificities of the products and accompany them in their choices and uses. The solution integrates directly into your website to facilitate its use by consumers and create a direct relationship with them.

Digital marketing in the language of your consumers

Communicate in the language of your customers

Customize the content of your presentation sheets and distribute them in 37 different languages. Prooftag Cerv automatically identifies the customer’s language to present the content available in his language.

réseaux sociaux et interaction digitale avec les consommateurs

Social Networks

Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.

Track your products from production to consumer

Statistics and geographic tracking

The use of seals by distributors and consumers allows you to visualize the distribution of your products throughout the world. Prooftag Cerv offers the possibility to connect each product to its buyer or its country of destination. In association with the consultation data, you quickly visualize the anomalies of your distribution network and the opportunities for commercial development.

Track & Trace

Manage your traceability in real time with CertiTRACK

Trace each product from production to consumption in conjunction with your quality approach to identify potential reasons for no-conformity. Limit your health risks by following your products in your distribution networks in the hypothetical need to make a recall.

Manage your production line in real time and pilot your internal or external production processes.


Serialization and registration of the information related to each product : 

Production batch – Time / date / year – Container type – Dry material batch – Production unit – Operators

Intermediate stock

Inventory management. Identification of storage batches.


Management and recording of information related to the labelling of each product :

Dressing to order – Pre-dressing – Management of regulatory markings

Case packing

Management of the product identifier in association with its case.


Aggregation of the products making up each case. Identification of the cases. Allocation of cases to customers.


Aggregation of the boxes making up each pallet. Management of pallets of homogeneous and heterogeneous products.


Management of delivery batches in relation to production orders/orders.


Brand Protection Solutions

Prooftag authentication technologies

Conventional security technologies are mass-produced and therefore mass-reproducible. Only technologies that cannot be reproduced by their own manufacturers are able to offer the assurance of effective protection against counterfeiting.

Since 2004, Prooftag has been developing its own security solutions based on the concept of chaos. Like biometrics, which identifies human beings by their physical characteristics, chaosmetry relies on the registration of non-clonable physical elements to create a serialized authentication element.


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