Actor in the field of wine & spirits ?
Protect your name, your bottles, your consumers
Since 2004, Prooftag has been providing intelligent packaging solutions that combine product authentication with end-to-end tracking and traceability, leveraging serialized identifiers to secure each bottle throughout the supply chain.
By linking production sites, logistics networks and consumer touch points, it enables secure data exchange between stakeholders throughout the value chain to create a secure and transparent product journey.
This end-to-end connectivity strengthens accountability, fights counterfeiting and parallel markets and provides valuable information on the product life cycle.
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Prooftag’s global ecosystem is designed to be fully scalable and accessible, regardless of the size or structure of the client. Whether a small, independent producer or a large international group, every stakeholder can seamlessly integrate into the platform and benefit from the same high standards of security and traceability.
Clients are empowered to build their own bespoke solution by selecting the services most relevant to their needs. From serialization and secure labeling to data hosting, logistics integration, and consumer engagement tools, Prooftag offers a modular approach that adapts to each client’s operational environment and strategic objectives. This flexibility ensures that every solution is cost-effective, efficient, and aligned with the brand’s identity and goals.
Can your consumers easily verify the authenticity of your bottles?
The wine market is global and multi-channel.
Counterfeiting scandals now affect all regions of the world and all types of wine.
Counterfeiters can easily and safely make as much profit with entry-level and mid-range wines as with grands crus. More and more consumers are questioning the authenticity of wines.
Your consumers in doubt need to be able to verify the authenticity of the bottles they buy.
Do your consumers buy your products from an official reseller ?
You work to offer your product to consumers in the best possible conditions.
Directly or through a carefully selected professional network.
It is not appropriate to see your bottles appear involuntarily in markets that you have not chosen.
Tracing your bottles has become a necessity to identify those who sabotage your commercial policy.
Do your consumers have the assurance that the contents of your bottle have not been replaced?
Opening a bottle without leaving the slightest trace of tampering is simple and easy. Many food service professionals and individuals have understood this.
Re-filling and reselling these bottles has become a common fraud on old vintages and a danger to your reputation.
It is therefore necessary to seal your capsules to prevent any attempt at refilling today and tomorrow.
Reassure your customers by allowing them to verify the authenticity of your bottles themselves before purchase.
Give yourself the possibility to identify and authenticate each of your bottles, wherever it is on the market and without specific equipment.
Integrate the authentication service on your website to promote its use and send a dissuasive message to counterfeiters.
Each Prooftag security seal is a unique security fingerprint for each bottle. It is associated with an identity card on the online services platform: Prooftag Cerv.
These identification sheets are also there to enhance your name and your products by creating your own presentation sheets.
Enlighten your consumers on the specificities of the products and accompany them in the choice and discovery of your bottles.
The solution integrates directly on your website to facilitate its use by consumers and create a direct relationship with them.
Customize the content of your presentation sheets and distribute them in 37 different languages.
Prooftag Cerv automatically identifies the customer’s language to present the content available in his language.
Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.
The use of seals by distributors and consumers allows you to visualize the distribution of your bottles throughout the world.
Prooftag Cerv offers the possibility to connect each bottle to its buyer or its country of destination. In association with the consultation data, you quickly visualize anomalies in your distribution network linked to the appearance of parallel markets and opportunities for commercial development.
Trace each bottle from production to consumption in connection with your quality approach to identify potential reasons for non-compliance (cap, bottle, tank…).
Limit your health risks by following your bottles in your distribution networks in the hypothetical need to make a product recall.
Specifically designed to control the mass serialization of your products, CertiTRACK simplifies data management by centralizing information related to your products and their associated processes.
Serialization and recording of information relating to each bottle
Product – Time/Date/Year – Bottle type – Production batch – Cap batch – Bottle manufacturer’s batch – Filling unit/ filters/gas
Inventory management
Identification of storage batches
Management and recording of information related to the labelling of each bottle
Dressing to order – Pre-dressing – Management of regulatory markings
Association of the information on the bottle with the reference of the case
Securing the case with a security seal to prove its integrity
Management of shipping lots in relation to production orders/purchase orders
Conventional security authentication technologies such as those used on banknotes are mass-produced and therefore mass-reproducible.
Only technologies that cannot be reproduced by their own manufacturers offer the assurance of effective protection against counterfeiting.
Since 2004, Prooftag has been developing its own authentication solutions based on the concept of chaosmetry.
Like biometrics, which identifies and authenticates human beings by their physical characteristics, chaosmetry relies on the registration of physical elements that cannot be cloned to create a unique serialized authentication element for each product.