Cosmetics

Protect your products, your brand and your consumers

Brand Protection

Prooftag develops a wide range of solutions to protect cosmetic products from parallel markets and counterfeiting.


These solutions create added value by providing brands with extensive marketing services. 

Its experience and know-how in protecting products, whether high-end or entry-level, have led many brands to choose Prooftag solutions.

We invite you to discover our entire range of products and services.

Cosmetic packaging

Values

Why a brand protection solution ?

Counterfeiting

Can your consumers easily verify the authenticity of your bottles?

Your market is global and multi-channel. 

Counterfeiting scandals now affect all regions of the world and all types of products.

Counterfeiters can easily and safely make as much profit with entry-level and mid-range products as with big names.

More and more consumers are questioning the authenticity of products.

Your consumers in doubt need to be able to ascertain the authenticity of the products they buy.

Identify the sources of grey markets that are harming your brand
Parallel Markets

Parallel Markets

Do your consumers buy your products from an official reseller ?

You work to offer your cosmetic products to consumers in the best possible conditions. 

Whether you sell directly or through a carefully chosen professional network, it is not appropriate to have your cosmetic products unintentionally appear in markets you have not chosen.

Tracing your products has become a necessity to identify those who sabotage your marketing policy.

Integrity

Are your consumers confident that your products have not been opened or tampered with ?

Opening a package without leaving the slightest trace of tampering is simple and easy. 

Consumers don’t want a product that has already been opened or used by someone else.

Sometimes it is necessary to seal your packaging to ensure the integrity of your products to consumers.

Smart packaging for cosmetics

Prove the authenticity of your products to your distributors and consumers​

Reassure your customers by allowing them to verify the authenticity of your products themselves before purchase.

Give yourself the possibility to identify and authenticate each of your products, wherever it is on the market and without specific tools.

Integrate the authentication service on your website to promote its use and send a dissuasive message to counterfeiters.

Interact with your consumers

Each Prooftag security seal is a unique security fingerprint for each product. It is associated with an identity card on the online services platform Prooftag Cerv.

These identification sheets are also there to enhance your name and your products by creating your own presentation sheets.

Enlighten your consumers on the specificities of the products and accompany them in the choice and discovery of your products.

The solution integrates directly on your website to facilitate its use by consumers and create a direct relationship with them.

COMMUNICATE IN THE LANGUAGE OF YOUR CUSTOMERS​

Customize the content of your presentation sheets and distribute them in 37 different languages. Prooftag Cerv automatically identifies the customer's language to present the content available in his language.

SOCIAL NETWORK

Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.

Statistics and geographic tracking

The use of seals by distributors and consumers enables you to track the distribution of your bottles globally.

Track & Trace in real-time with CertiTRACK

Trace each product from production to consumption in conjunction with your quality approach to identify potential reasons for no-conformity.

Limit your health risks by following your products in distribution networks in the hypothetical need to make a recall.

Manage your production line in real time and pilot your internal or external production processes.

Filling

Monitoring products and recording production data

Case packing

Monitoring products and recording packaging data
GS1 - EAN

Grouping carton

  • Identification of every product in every grouping carton
  • Personalization and labelling of grouping carton
Datamartix GS1

Palletizing

Identification of every grouping carton on every pallet
GS1 - SSCC

Orders preparation

  • Management of delivery batches linked to production orders or purchase orders
  • Picking from stock
  • Allocation of products / cartons / pallets to clients orders

logistics

  • Product monitoring in logistics flow (wholesalers, distributors, resellers)
  • Non-compliance alerts

client relationship

  • Produit Marketing
  • Sales development
  • Statistics
  • Geolocalization

Brand Protection Solutions

Conventional security authentication technologies such as those used on banknotes are mass-produced and therefore mass-reproducible.

Only technologies that cannot be reproduced by their own manufacturers offer the assurance of effective protection against counterfeiting.

Since 2004, Prooftag has been developing its own authentication solutions based on the concept of chaosmetry.

Like biometrics, which identifies and authenticates human beings by their physical characteristics, chaosmetry relies on the registration of physical elements that cannot be cloned to create a unique serialized authentication element for each product.

Samples

Ask for your free personalized samples