Brand Protection

Your brand is one of your company's most valuable assets

Your brand can be affected by external events that have a negative impact on its image and therefore on its reputation

Your brand can be equally subject to external attacks such as counterfeiting or parallel markets, as well as internal risks such as public recall campaigns related to quality issues.

Given this set of risks, it is imperative to develop a brand protection strategy with a set of legal and technical measures

I

INTELLECTUAL PROPERTY

01

Trademark registration

Your brand is a distinctive sign that differentiates your products or services from those of your competitors. Your brand is an intellectual property asset that must be registered in order to enforce your rights.  This registration must first be done with the intellectual property office of your country of origin. If you are exporting, it is highly recommended to also register your trademark in the countries where your brand will be distributed.

The registration of your trademark in your country of origin does not necessarily give you priority in other countries. It is therefore preferable to register your brand as soon as possible in the main markets where it has an economic potential.

Law firms specializing in intellectual property rights are available to assist you in your national and international procedures.

THE RISKS

There can be no trademark protection without a trademark registration!

If you do not register your trademark in your sector of activity, a competitor may register it in your place, thus imposing a very costly change of trademark.

Similarly, if you develop your commercial activity in new economic territories without registering your trademark, a local economic actor may have registered your trademark and ask you for economic compensation or to withdraw from the market.

02

Logo

Your logo is a very important graphic element in a world where communication is based on images.

Like your brand, it must be registered with your intellectual property office.

Your law firm will assist you in protecting your logo.

THE RISKS

If your logo is not registered, a counterfeiter can easily reproduce your logo or a similar version of it.

Without registration, there is no recognized intellectual property and the act of counterfeiting will be more difficult to prove.

03

Registration of Designs

Some of your products have a particular design for technical, ergonomic or simply aesthetic reasons.

It is a strong differentiating element that your consumers quickly recognize.

To keep the exclusivity of your designs and to perpetuate your development, you must register them with your intellectual property office.

THE RISKS

The risk of copying is even higher than for the logo.

Indeed, a competitor or a counterfeiter will be able to reproduce the general aspect of your product without any difficulty without being in infringement; and this whatever the name or trademark affixed to this copy.

04

Internet Website

A website is a window on the world. It is also an important asset of your intellectual property.

First come, first served!

Your protection strategy must include reserving the website(s) in your company’s name.

A competitor or a counterfeiter can easily reserve a site with your name to usurp your brand.

THE RISKS

A competitor or counterfeiter can develop a website with your brand name in order to mislead your consumers and give them false information or sell them products from parallel markets or counterfeits.

05

Social Networks

Just like the website, social networks are a new showcase for your company.

Whether you use them assiduously or not, it is fundamental to create a profile on the main social networks with a minimum of information to limit usurpation attempts.

THE RISKS

A competitor or counterfeiter can easily and without risk develop a profile on social networks usurping your brand.

He can then use this profile to divert your consumers to sites selling counterfeit products.

In order to protect your intellectual property and enforce your rights, it is therefore necessary to register as many of the elements involved in your brand building strategy as possible.

While registration is a necessary condition, it is far from sufficient to ensure the protection of the brand, the products and the consumers. 

In addition to trademark registrations, it is imperative to have a proactive strategy of identification and authentication of products

II

PRODUCTS IDENTIFICATION

Les marchés parallèles sont une menace importante pour votre marque. 

Vos produits apparaissent dans des pays ou des circuits de distribution que vous n’avez pas choisi. 

Ils sont dévalorisés avec, au final, un impact négatif sur votre marque.

Le marquage d’un numéro de lot ou la mise en place d’une solution de sérialisation doivent être associé à des moyens informatiques de traçabilité pour enregistrer les produits et leur mouvement. 

Le logiciel de traçabilité CertiTRACK a spécifiquement été développé dans ce but. 

L’identification et le suivi des produits avec CertiTRACK sur ligne de production en relation avec leur enregistrement sur la plateforme de services en ligne Prooftag Cerv pour le suivi des produits dans votre chaine logistique permet d’avoir une vue de bout en bout de la traçabilité de vos produits.

L’identification et le suivi des produits avec CertiTRACK sur ligne de production en relation avec leur enregistrement sur la plateforme de services en ligne Prooftag Cerv pour le suivi des produits dans votre chaine logistique permet d’avoir une vue de bout en bout de la TRAÇABILITÉ de vos produits.

Comment identifier et tracer ses produits :

01

Lot Number

Identification technologies for traceability are part of the basic elements that can be used in the field of brand protection.

Batch numbers and manufacturing dates are elements that can be used to identify the original products.

For example, if a counterfeiter manufactures a series of products with batch numbers that do not exist at the original producer, then it is relatively easy to prove that they are counterfeits. It will be necessary to have records with all the batch numbers.

However, this is a very low level of identification of counterfeits because the counterfeiter can easily reproduce an existing batch number.

02

Serialization

The implementation of a unique serial number per product (serialization) will complicate the task of the counterfeiter.

Indeed, if a batch of products is composed of products with the same serial number, it will be easy to identify a set of counterfeit products.

Again, a counterfeiter can circumvent the solution by entering consecutive serial numbers.

The implementation of serialization with datamatrix, QR Code, RFID or NFC.

03

Random Serialization

The implementation of a complex and random serial number is therefore recommended to make the task of the counterfeiter as difficult as possible.

Datamatrix, QR Code, RFID or NFC technologies are compatible with the random serialization principle.

The use of traceability for the protection of brands with the use of a traceability software is thus an interesting solution to have an identification of the products.

However, it cannot ensure a strong protection knowing that a number even in a 2D code or a RFID chip remains reproducible by a counterfeiter.

The implementation of authentication solutions in addition to traceability is a necessity when the products are intended for markets where the risks of counterfeiting are proven and high.

III

PRODUCTS AUTHENTICATION

A brand protection strategy also relies on the authentication of its products.

The purpose of authentication technology is to make it difficult or impossible to counterfeit products. There are several types of anti-counterfeiting technologies available depending on the authentication methods you wish to implement. Depending on the level of expertise required to authenticate a product, you can choose from overtcovert or forensic security technologies.

Prooftag offers a wide range of visible and non-visible authentication technologies to meet your needs. Our technical teams are available to analyze your needs, taking into account your technical, economic and marketing constraints.

Our goal: to be your partner in the implementation of a brand protection strategy.

Product details


Prooftag cerv

  • Add product details and characteristics directly on the Prooftag CERV interface
  • Add additional information such as origin or composition
  • Register the languages available for viewing your products
  • Define the safety data associated with the product

TRACK & TRACE


Prooftag cerv

  • Connectivity and serialisation
  • Track & trace your products and identify the distribution channels of your products
  • Create shipping or product return events
  • Certitrack integration allows you to manage the users and applications that have access to your products

LOYALTY PROGRAM​


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Build customer loyalty by rewarding them for each seal scan

ALERTS


Prooftag cerv

  • Get an alert each time a seal is consulted
  • Receive product location information

ANALYTICS


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Consult the consultation statistics in real time by

  • country
  • consultation language
  • product type

MARKET SURVEILLANCE


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Monitor your markets in real time
and adapt your strategies in real time

Détails produit


Prooftag cerv

  • Ajouter les détails et les caractéristiques du produit directement sur l'interface Prooftag CERV
  • Ajouter des informations supplémentaires telles que l'origine ou la composition
  • Enregistrer les langues disponibles pour la visualisation de vos produits
  • Définir les données de sécurité associées au produit

Tracability


Prooftag cerv

  • Connectivité et sérialisation
  • Assurez le suivi et la traçabilité de vos produits et identifiez les canaux de distribution de vos produits
  • Créer des événements d'expédition ou de retour de produits
  • L'intégration de Certitrack vous permet de gérer les utilisateurs et les applications qui ont accès à vos produits

Fidélité


Prooftag cerv

Fidélisez vos clients en les récompensant pour chaque scan de sceau

ALERTS-fr


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  • Recevez une alerte chaque fois qu'un sceau est consulté
  • Recevoir des informations sur la localisation des produits

Analytique


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Consultez les statistiques de consultation en temps réel par

- Pays

-  Langue de consultation

-  Type de produit

Surveillance


Prooftag cerv
Suivez vos marchés en temps réel
et adaptez vos stratégies en temps réel

TRACK & TRACE


Prooftag cerv

  • Konnektivität und Serialisierung
  • Verfolgen und verfolgen Sie Ihre Produkte und identifizieren Sie die Vertriebskanäle Ihrer Produkte
  • Erstellen Sie Versand- oder Produktrückgabeereignisse
  • Die Certitrack-Integration ermöglicht es Ihnen, die Benutzer und Anwendungen zu verwalten, die Zugang zu Ihren Produkten haben

PRODUKTANGABEN


Prooftag cerv

  • Hinzufügen von Produktdetails und -merkmalen direkt über die Prooftag CERV-Schnittstelle
  • Fügen Sie zusätzliche Informationen wie Herkunft oder Zusammensetzung hinzu
  • Registrieren Sie die verfügbaren Sprachen für die Anzeige Ihrer Produkte
  • Definieren Sie die mit dem Produkt verbundenen Sicherheitsdaten

TREUEPROGRAMM


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Binden Sie Ihre Kunden, indem Sie sie für jeden Siegelscan belohnen

ALERTS


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  • Erhalten Sie jedes Mal eine Warnung, wenn ein Siegel eingesehen wird
  • Erhalten Sie Informationen zum Produktstandort

ANALYTIK


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Konsultieren Sie die Konsultationsstatistiken in Echtzeit nach

  • Land
  • Sprache der Konsultation
  • Produkttyp

MARKTÜBERWACHUNG


Prooftag cerv
Überwachen Sie Ihre Märkte in Echtzeit
und passen Sie Ihre Strategien in Echtzeit an