Anti-counterfeiting technologies

We offer you to protect your products, your brand and your consumers with anti-counterfeiting technologies and solutions

overt

Perceptible without additional tools

COVERT

Perceptible with additional tools only 

online

Linked to
online database

FORENSIC

Requires laboratory analysis
or special equipment

Track & Trace

Mass serialization with unique serial number/code

Anti-counterfeiting technology type OVERT

Overt anti-counterfeiting technologies are solutions that are perceptible by the senses without additional tools. 

These may be solutions that are visible to the naked eye, sensitive to touch or even, for some, to hearing.

These technologies are generally intended for the general public as they do not require tools to be verified.

We can quote as a non-exhaustive list some technologies such as watermarks, holograms, iridescent inks.

 

Prooftag offers you OVERT solutions to provide visible proof of authenticity to your distributors and consumers.

These security technologies can be used independently or in combination with other covert security technologies that are not perceptible.

We can also integrate them into an Internet of Things solution for online authentication.

They can also be associated with a mass serialization solution for individual product traceability.

These anti-counterfeiting technologies are intended for the general public.

These anti-counterfeiting solutions are perceptible to the greatest number of people.

These anti-counterfeiting technologies require wide dissemination of information to users so that they know what needs to be verified.

The result of the authentication can be subject to interpretation as it requires a good knowledge of the starting repository.

These anti-counterfeiting technologies are generally more easily reproducible by counterfeiters because they are perceptible. But this depends on the level of popularization of the anti-counterfeiting solution. The older it is and the more widely it uses industrial production equipment, the more likely it is to be counterfeited itself.

Anti-counterfeiting technology type COVERT

Covert anti-counterfeiting technologies are used for solutions that are not perceptible without the use of small additional tools.

They can be solutions requiring a particular light, a filter, a magnifying glass to be authenticated.

As a non-exhaustive example we can quote visible inks under UV or IR light, hidden prints requiring an optical filter or a magnifying glass to be revealed, requiring an electronic verification device.

Prooftag offers you COVERT type solutions or predictive analysis of printed security codes to provide non-visible proof of authenticity.

These security technologies can be used independently or in combination with other perceptible security technologies. 

We can also integrate them into an Internet of Things solution for online authentication.

They can also be associated with a solution of unitary traceability of the products.

These anti-counterfeiting technologies are for professional use because they require a minimum of equipment.

These anti-counterfeiting solutions are not directly detectable by counterfeiters.

The authentication result is usually fast and binary (true/false) because the goal is in most cases to validate their presence and more rarely their accuracy.

These anti-counterfeiting technologies require the dissemination of a tool and training to the people who have to verify them.

If the “secret” of the implementation of these anti-counterfeiting solutions is discovered by the counterfeiter, he will try to reproduce it.

Anti-counterfeiting technology type ONLINE

Authentication solutions linked to the Internet of Things use a unique reference system linked to an online database.

The concept consists in checking if the marking element present on the product is well registered in the manufacturer’s database. The marking element can take several forms.

It can be a public technology or the subject of an international standard such as a QR Code or an NFC chip.

In this case the reading of this element is accessible to all with a reader or an application on a smartphone for the general public. 

This kind of solution is aimed at a large public but often at the expense of security. It relies on an Internet of Things (IOT) platform to manage the assignment of identifiers.

It can also involve proprietary elements requiring a dedicated application or specific reading equipment. This type of means restricts the use of the solution to professionals but has the advantage of being more secure.

Prooftag is at the origin of the principle of online authentication.

In 2004, when the very first smartphones began to allow access to the Internet, Prooftag developed the Bubble Seal®.

At that time, the alphanumeric reference of the seal had to be entered on a dedicated page to consult the image of the Bubble Tag.

A few years later, as the QR Code became more widely available, the first Bubble Seals with QR Code appeared. 

Prooftag is then a forerunner in the development of the first platform dedicated to the Internet of Things: the Prooftag Cerv. A few years later, the producers of overt technologies began to offer holographic seals with a QR Code.
Today, Prooftag offers you a range of chaotic authentication technologies that can be verified online with Bubble Tag®Ramdot® and FiberTag®.

 

These anti-counterfeiting solutions, according to the type of marker, are intended for professional and/or general public use.

Beyond proof of authenticity, the connection to a database provides access to commercial and traceability information on the product.

The use of a QR Code is accessible to everyone with a cell phone.

The use of NFC is still restricted to certain phones.

The use of a proprietary application requires the download of this application. It is therefore better to reserve its use to professionals only.

FORENSIC anti-counterfeiting technology

Forensic-type anti-counterfeiting technologies are used for solutions that are not perceptible and require laboratory analysis or dedicated proprietary equipment to be authenticated.

As a non-exhaustive example we can cite the composition of the material, chemical tracers of conductive inks or chemical markers / DNA synthesis.

We concentrate our developments on technologies or combinations of technologies Overt, Covert and Internet of Things and traceability systems.

 

These anti-counterfeiting technologies are for use by expert professionals.

These anti-counterfeiting solutions are not detectable and therefore generally difficult to implement identically by counterfeiters.

Authentication result is binary (true/false).

These anti-counterfeiting technologies require dedicated, more or less complex authentication equipment that may sometimes require the destruction of the product/packaging to be authenticated. Authentication may also require the return of the product for analysis.

The result of authentication is rarely immediate.

TRACK & TRACE - Traceability and mass serialization​

Traceability solutions using mass serialization can also be used to fight against counterfeiting.

Mass serialization relies on the use of a unique serial number/code applied to each product. This unit reference is generally applied in the form of a matrix code (Datamatrix or QR Code) in order to make it readable by optical equipment while occupying the minimum space on the product.

These solutions cannot really certify the authenticity of a product but at least help to prove that it is a fake. Indeed, if the reference applied to a product does not exist in the producer’s database, then it is inevitably a fake. However, if the reference does exist, this does not prove that it is a real one since the reference could have been copied without any difficulty by a counterfeiter.

The solutions of traceability are more and more often used in connection with an on-line verification via a QR Code containing a URL, in order to validate the unit reference on the site of the producer.

Prooftag offers you an industrial and logistic unitary traceability solution. The CertiTRACK software is designed to track your products in your production and packaging stages. 

The TackCerv module of our Prooftag Cerv online services platform continues to track products in the supply chain. You can thus manage all your unit traceability issues from your production sites to the consumer.

These anti-counterfeiting solutions are for professional use.

Beyond product identification, it is possible to aggregate product information.

It is primarily an identification solution and to a lesser extent an authentication solution.

Samples

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Product details


Prooftag cerv

  • Add product details and characteristics directly on the Prooftag CERV interface
  • Add additional information such as origin or composition
  • Register the languages available for viewing your products
  • Define the safety data associated with the product

TRACK & TRACE


Prooftag cerv

  • Connectivity and serialisation
  • Track & trace your products and identify the distribution channels of your products
  • Create shipping or product return events
  • Certitrack integration allows you to manage the users and applications that have access to your products

LOYALTY PROGRAM​


Prooftag cerv

Build customer loyalty by rewarding them for each seal scan

ALERTS


Prooftag cerv

  • Get an alert each time a seal is consulted
  • Receive product location information

ANALYTICS


Prooftag cerv

Consult the consultation statistics in real time by

  • country
  • consultation language
  • product type

MARKET SURVEILLANCE


Prooftag cerv
Monitor your markets in real time
and adapt your strategies in real time

Détails produit


Prooftag cerv

  • Ajouter les détails et les caractéristiques du produit directement sur l'interface Prooftag CERV
  • Ajouter des informations supplémentaires telles que l'origine ou la composition
  • Enregistrer les langues disponibles pour la visualisation de vos produits
  • Définir les données de sécurité associées au produit

Tracability


Prooftag cerv

  • Connectivité et sérialisation
  • Assurez le suivi et la traçabilité de vos produits et identifiez les canaux de distribution de vos produits
  • Créer des événements d'expédition ou de retour de produits
  • L'intégration de Certitrack vous permet de gérer les utilisateurs et les applications qui ont accès à vos produits

Fidélité


Prooftag cerv

Fidélisez vos clients en les récompensant pour chaque scan de sceau

ALERTS-fr


Prooftag cerv

  • Recevez une alerte chaque fois qu'un sceau est consulté
  • Recevoir des informations sur la localisation des produits

Analytique


Prooftag cerv

Consultez les statistiques de consultation en temps réel par

- Pays

-  Langue de consultation

-  Type de produit

Surveillance


Prooftag cerv
Suivez vos marchés en temps réel
et adaptez vos stratégies en temps réel

TRACK & TRACE


Prooftag cerv

  • Konnektivität und Serialisierung
  • Verfolgen und verfolgen Sie Ihre Produkte und identifizieren Sie die Vertriebskanäle Ihrer Produkte
  • Erstellen Sie Versand- oder Produktrückgabeereignisse
  • Die Certitrack-Integration ermöglicht es Ihnen, die Benutzer und Anwendungen zu verwalten, die Zugang zu Ihren Produkten haben

PRODUKTANGABEN


Prooftag cerv

  • Hinzufügen von Produktdetails und -merkmalen direkt über die Prooftag CERV-Schnittstelle
  • Fügen Sie zusätzliche Informationen wie Herkunft oder Zusammensetzung hinzu
  • Registrieren Sie die verfügbaren Sprachen für die Anzeige Ihrer Produkte
  • Definieren Sie die mit dem Produkt verbundenen Sicherheitsdaten

TREUEPROGRAMM


Prooftag cerv

Binden Sie Ihre Kunden, indem Sie sie für jeden Siegelscan belohnen

ALERTS


Prooftag cerv

  • Erhalten Sie jedes Mal eine Warnung, wenn ein Siegel eingesehen wird
  • Erhalten Sie Informationen zum Produktstandort

ANALYTIK


Prooftag cerv

Konsultieren Sie die Konsultationsstatistiken in Echtzeit nach

  • Land
  • Sprache der Konsultation
  • Produkttyp

MARKTÜBERWACHUNG


Prooftag cerv
Überwachen Sie Ihre Märkte in Echtzeit
und passen Sie Ihre Strategien in Echtzeit an