In the wines and spirits industry, quality alone is no longer enough to drive sales.
Today, brands must know how to showcase their products, control their production, and protect their markets.
To address these challenges, Prooftag offers dedicated solutions for wine and spirits producers.
Results
Results
Do your consumers buy your products from an official reseller ?
You work to offer your product to consumers in the best possible conditions.
Directly or through a carefully selected professional network.
It is not appropriate to see your bottles appear involuntarily in markets that you have not chosen.
Tracing your bottles has become a necessity to identify those who sabotage your commercial policy.
Can your consumers easily verify the authenticity of your bottles?
The wine market is global and multi-channel.
Counterfeiting scandals now affect all regions of the world and all types of wine.
Counterfeiters can easily and safely make as much profit with entry-level and mid-range wines as with grands crus. More and more consumers are questioning the authenticity of wines.
Your consumers in doubt need to be able to verify the authenticity of the bottles they buy.
Do your consumers buy your products from an official reseller ?
You work to offer your product to consumers in the best possible conditions.
Directly or through a carefully selected professional network.
It is not appropriate to see your bottles appear involuntarily in markets that you have not chosen.
Tracing your bottles has become a necessity to identify those who sabotage your commercial policy.
Vos consommateurs ont-ils l’assurance que le contenu de la bouteille n’a pas été changé ?
Opening a bottle without leaving the slightest trace of tampering is simple and easy. Many food service professionals and individuals have understood this.
Re-filling and reselling these bottles has become a common fraud on old vintages and a danger to your reputation.
It is therefore necessary to seal your capsules to prevent any attempt at refilling today and tomorrow.
Reassure your customers by allowing them to verify the authenticity of your bottles before purchase.
Identify and authenticate every bottle on the market: anytime, anywhere, without specialized equipment.
Integrate the authentication service on your website to promote its use and send a dissuasive message to counterfeiters.
Each Prooftag security seal is a unique security fingerprint for each bottle. It is associated with an identity card on the online services platform: Prooftag Cerv.
These identification sheets are also there to enhance your name and your products by creating your own presentation sheets.
Enlighten your consumers on the specificities of the products and accompany them in the choice and discovery of your bottles.
The solution integrates directly on your website to facilitate its use by consumers and create a direct relationship with them.
Customize the content of your presentation sheets and distribute them in 37 different languages. Prooftag Cerv automatically identifies the customer's language to present the content available in his language.
Easily integrate social networks into your presentation sheets to create a continuous link with your consumers.
The use of seals by distributors and consumers allows you to visualize the distribution of your bottles throughout the world.
Trace each bottle from production to consumption in connection with your quality approach to identify potential reasons for non-compliance (cap, bottle, tank…).
Limit your health risks by following your bottles in your distribution networks in the hypothetical need to make a product recall.
Specifically designed to control the mass serialization of your products, CertiTRACK simplifies data management by centralizing information related to your products and their associated processes.
Unit tracking of bottles and recording of bottling data
Unit tracking of bottles and registration of labelling data
GS1 - EAN
Identification of each case on each pallet
GS1 - SSCC
Conventional security authentication technologies such as those used on banknotes are mass-produced and therefore mass-reproducible.
Only technologies that cannot be reproduced by their own manufacturers offer the assurance of effective protection against counterfeiting.
Since 2004, Prooftag has been developing its own authentication solutions based on the concept of chaosmetry.
Like biometrics, which identifies and authenticates human beings by their physical characteristics, chaosmetry relies on the registration of physical elements that cannot be cloned to create a unique serialized authentication element for each product.
